Music has always been a defining force in my life. Something that, even without playing an instrument, has shaped how I think, feel, and create. From collecting vinyl since high school to immersing myself in the sounds and aesthetics of the 1970s and 1980s, my connection to music extends beyond listening to a deep appreciation for its visual culture. Concerts, physical media, and live shows have all influenced my desire to pursue a career in music-focused design, where I can contribute to the way audiences experience and connect with sound through visuals. My interests in merchandise, packaging, poster design, and social media marketing reflect this passion, and have been further developed through hands-on experience working with the Salem-based band Petal Dance.

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Collaborating with Petal Dance during my senior year transformed my creative instincts into intentional, strategic design practice. I became increasingly interested in the relationship between music and visual storytelling, how elements like atmosphere, genre, and tone can be translated into cohesive visual identities. Through this work, I explored multiple creative directions for projects such as merchandise design, pushing myself to generate varied concepts before refining a final solution. This process strengthened my ability to think flexibly, embrace experimentation, and incorporate diverse perspectives. By balancing feedback from multiple band members with my own design vision, I learned how to navigate collaboration while maintaining a strong conceptual voice. My willingness to take creative risks, through unconventional typography, layered textures, and surreal imagery, has allowed me to expand both my technical skills and my approach to problem-solving.

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