I designed three new t-shirts for the Salem, MA band Petal Dance. They were each inspired by unique parts of the band.

The clown shirt is a reference to the song off the EP "Spellbook" titled "payazzzo." Payaso is Spanish for "The Clown."

The Japanese shirt pays a subtle homage to Pokémon. The flower-like sketch design is inspired by the leaves of the Generation 2 grass/poison type Pokémon Vileplume. The Japanese characters translate to "Petal Dance," the grass-type move that inspired the band's name.

Out of all the members of the band, Pat Lally is a fan favorite and who the band deemed best to be on a shirt. The original photo was taken by @mattpicture03 on Instagram, who gave me permission to tweak and edit the image however I liked. I ended on a black-and-white negative edited image. The band requested the font to be Old-English, wanting the shirt to be inspired by other popular band shirts. The lyrics "it never happened" appear on "nvr hav i evr," a track off of the EP "Spellbook"

For this project, I chose to create a box set for the folk singer Noah Kahan. This project allowed me to research more into Kahan and think creatively about how I could represent him through an extremely limited edition box set (a hypothetical under 100 copies of the set produced) that could retail between $100-$500. Noah Kahan has previously described his album “Stick Season” as a story, as two more variations of the album were released after the initial, first "We'll All Be Here Forever", and the final album “chapter “Forever.” With this information, I designed the box to look like a novel, with the top of the box being the cover, the sides representing the spine and pages, and the back holding the packing label with the synopsis of the album and its creation as the back cover.

Kahan is from Vermont which influences in his music. In this project, I had to think deeply about how I could communicate Noah Kahan through a box set, and I believe my approach was creative and something his design team would use. The intended audience for this box set are the super fans of Noah Kahan who have listened to Noah from the first small EPs he released in his underground music years. The color palette, as well as the typeset choices, followed in the branding of Noah Kahan, a very fall-like, woodsy aesthetic. This is why the darker, monochromatic green tones, with accents of brown, grey, and other earthy green tones, expressed the emotions of the box set effectively.

This poster was a promotional piece created to highlight the Petal Dance's EP Release show at the Salem, Massachusetts, retro arcade bar.

The design of the poster is inspired by a pixelated "Guitar Hero" PlayStation 2 video game cover. One of the popular games at BitBar is Guitar Hero, making this poster effective in drawing in video-game lovers.

The Petal Dance logo is in a similar font to Guitar Hero. The sparkles to the side bring in the brand identity of Petal Dance. To give the video game effect, I stylized the "BitBar" font to appear pixelated. The rest of the information is organized using a visual hierarchy.

The image of the band is one taken by me and edited into a black-and-white negative to look like Guitar Hero's game cover.

I collaborated with the CD Production for Petal Dance's EP "Spellbook." The EP cover was designed by Douglas DeMars. I designed the back cover and booklet to stay cohesive with its front cover, so the "look" of the CD was a unit.

The back of the CD features a handwritten font with the EP title and tracklist. All of the proper credits were given on this side. The design work includes clouds and speckles to continue on from the front.

The booklet includes a full, two-sided lyrics sheet featuring the same speckled designs, and a clown to continue motifs seen already in a t-shirt design for the band. The back side of the booklet is a tarot design with the same eye from the back of the CD, playing off of a phrase the band uses often during the "Spellbook" era, "so easy on your eyes." The Japanese spell "Petal Dance," seen as well on a t-shirt.

The first batches of CDs include hand-drawn designs, adding a DIY aspect to the CD production giving Petal Dance a unique touch to their products.

A collection of different Graphics and Story Posts I created when I served as VP Communications (Social Media Manager) of Zeta Tau Alpha- Kappa Omicron Chapter.

I created 4 original and unique stickers for Petal Dance: a tarot card, "PD" in melted donuts, a rabbit in a witch hat, and a bumper sticker.

The Tarot Card sticker was inspired directly by Petal Dance's 2 EPs "Spellbook" and "Staring at the Sun." I combined motifs from both EPs into a tarot design, utilizing the color palette of "Spellbook" to signify the entry into Petal Dance's new brand style.

The melted donut sticker is a reference to "Odd Future," a rap group the band enjoys. Although this design does not fit into the brand identity of Petal Dance, it brings a fun touch to a band that sometimes will not follow a strict creative style. I ordered these stickers in glitter paper to make the design pop more.

The rabbit in a witch hat includes a QR code that scans directly to the EP "Spellbook." With Petal Dance being a Salem, MA-rooted band, the mix of witchcraft and whimsical circus motifs is a call to the identity of "Spellbook."

The bumper sticker is inspired by the "Ever Dream This Man?" meme. The photo is of one of the band's Media Directors. The Spotify code scans directly to "Spellbook." The band can be odd in humor, so this sticker brings out the band's personality.

The goal of this app is to create a seamless, all-in-one concert experience that supports users before, during, and after a live show. Users can input the concerts they plan to attend by date and city, allowing the app to automatically organize and display relevant event information. From there, users can view setlists, access venue details, and connect with other attendees going to the same show.

Beyond preparation, the app extends the concert experience into a shared, post-event space. After attending a show, users can upload their own concert videos, engage in discussions with other attendees, and revisit the experience through automatically generated playlists based on both the opening acts and the main artist’s setlist.

The most common use case centers around quick, accessible event information. On any given screen, especially leading up to the show, users primarily need immediate access to key logistics such as date, time, venue location, door opening times, and set schedules. In parallel, users engage with curated playlists to prepare for the concert, making music discovery and familiarity a core part of the experience.

To support these behaviors, the home/landing page is designed to prioritize clarity and immediacy. Essential modules include:

-Upcoming Show Information (date, time, venue, set times)
-Quick Access to Playlists for pre-show listening
-Parking and navigation details, particularly useful for users en route

On the day of the event, the interface adapts to surface real-time show information directly on the home screen, minimizing the need for navigation, especially valuable for users traveling to the venue.

Social features, such as group chats with other attendees, are intentionally separated into a dedicated section rather than the main home interface. This ensures that critical logistical information remains the primary focus, particularly in contexts like driving (e.g., CarPlay), where simplicity and safety are essential.

Overall, the app is designed to transform concerts from isolated events into connected, continuous experiences, bridging anticipation, live engagement, and post-show reflection within a single platform.